The thrill of discovery

Modern helps global brands to explore new products, services and business models for new generations of customers.

The barriers to exploring new ideas and making

them happen have never been lower.

In today’s world we have the unprecedented ability to read the market in real time, adjust, seize opportunities and make the future without guessing. Modern was founded to help global brand leaders take full advantage of this reality.

New products and services
New business models
New ways of living and working

The Modern way is the capacity to relentlessly experiment and learn your way forward like the world's most successful organizations.

Introducing Disruption on Demand

TM

Small, dedicated teams work with you and your customers in a continuous cycle of prototype, measure and learn; quickly discarding ideas that don’t work and doubling down on those that do.

Dedicated teams learn faster and cover more ground, allowing organizations of any size to compete with startup speed and agility.

1. Identify

Identify promising

growth opportunities.

2. Validate

Iteratively prototype and test ideas with users.

3. Scale

Scale ideas with market

acceptance. Discard the rest.

The Modern Edge

Transformative Customer Focus. Whoever knows their customer best wins. We maintain ongoing, direct contact with yours, giving you a relentless outside-in perspective and powerful competitive advantage.

Ideas with Evidence. We generate not just ideas but the evidence you need to make better decisions, build consensus and move forward with confidence.

Bundled for Speed. You get a dedicated team with research, design, testing, facilities, software and related expenses all-inclusive. No change orders, extras or other slow-downs.