Scott McDonaldMar 2, 20202 minWhere the Best Ideas Come FromIt probably won't be your next hackathon. Or the smartest person in the room.
Scott McDonaldNov 12, 20192 minExposure: Still The Silver Bullet of Customer ExperienceJared Spool describes the closest thing he’s found to a silver bullet when it comes to creating great product experiences.
Scott McDonaldSep 10, 20193 minIt's Time to Redesign Our Design TeamsThe convergence of two important trends is creating new possibilities for innovation and product teams worldwide.
Scott McDonaldJul 24, 20193 minUser Testing with 5 Users: First-Line or Waste of Time? There are dearly-held beliefs in most disciplines, and user experience design is no different.
Scott McDonaldApr 30, 20194 minBold Measures: 10 Metrics for the Customer-First InsurerSuccess in today’s fast-changing insurance world demands new ways of thinking and new ways of keeping score as well. Traditionally,...
Scott McDonaldApr 23, 20194 minGreat Expectations. What Insurance Customers Want NowBased on a raft of recent studies by Majesco, Accenture, Bain and others, today’s P&C insurance customers look and act a lot like travel,...