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Where the Best Ideas Come From
Scott McDonald
  • Mar 2, 2020
  • 2 min

Where the Best Ideas Come From

It probably won't be your next hackathon. Or the smartest person in the room.
Exposure: Still The Silver Bullet of Customer Experience
Scott McDonald
  • Nov 12, 2019
  • 2 min

Exposure: Still The Silver Bullet of Customer Experience

Jared Spool describes the closest thing he’s found to a silver bullet when it comes to creating great product experiences.
It's Time to Redesign Our Design Teams
Scott McDonald
  • Sep 10, 2019
  • 3 min

It's Time to Redesign Our Design Teams

The convergence of two important trends is creating new possibilities for innovation and product teams worldwide.
User Testing with 5 Users: First-Line or Waste of Time?
Scott McDonald
  • Jul 24, 2019
  • 3 min

User Testing with 5 Users: First-Line or Waste of Time?

There are dearly-held beliefs in most disciplines, and user experience design is no different.
Bold Measures: 10 Metrics for the Customer-First Insurer
Scott McDonald
  • Apr 30, 2019
  • 4 min

Bold Measures: 10 Metrics for the Customer-First Insurer

Success in today’s fast-changing insurance world demands new ways of thinking and new ways of keeping score as well. Traditionally,...
Great Expectations. What Insurance Customers Want Now
Scott McDonald
  • Apr 23, 2019
  • 4 min

Great Expectations. What Insurance Customers Want Now

Based on a raft of recent studies by Majesco, Accenture, Bain and others, today’s P&C insurance customers look and act a lot like travel,...